# Loom vs Tellclip (2026)

Tellclip is a macOS screen recorder that turns a recording into a polished clip with a shareable link, and lets coding agents record demos. Loom is Atlassian's async video messaging tool for desktop, browser and mobile. Compared as of October 2026.

## Which is better, Loom or Tellclip?

Tellclip, if your team is on Macs. Stop recording and the link is ready, as fast as Loom, and the clip already looks finished: automatic zoom on clicks, a smooth cursor, a background. That holds for a quick update and for a demo. Trimming is included on every plan, and the CLI and MCP server let Claude Code or Codex record and publish clips.

### When Loom is the better choice

- You record on Windows, iOS or Android.
- You want a free plan.
- Your team's video lives inside Jira and Confluence.
- You need filler-word and silence removal, or password-protected links.

## Loom vs Tellclip at a glance

As of October 2026. — means not offered or not documented.

| | Tellclip | Loom |
|---|---|---|
| Best for | Fast async video for Mac teams: stop recording and the link is ready, already polished; agents that record and publish | Teams that record on Windows or phones, or whose video lives inside Jira and Confluence |
| Price | $20 per seat per month, or $15 billed yearly. 7-day trial, no card | Starter free (25 videos, 5 minutes each, 720p, no trimming). Business $18 per user per month. Business + AI $24. Enterprise on request |
| Auto-zoom | Yes, from your clicks | No, listed as "coming soon" |
| Smooth cursor and motion blur | Yes | — |
| Transparent window capture | Yes | — |
| Transcription | On your Mac; titles, summaries and chapters generated on the server | In the cloud, 50+ languages |
| Same link after edits | Yes. "Update Clip" keeps the link, comments and chapters | — |
| Teams, SSO and SCIM | Workspaces, roles, SSO and SCIM on Enterprise | Spaces on paid plans, roles, Atlassian Guard (SSO, SCIM) on Enterprise |
| Agents (MCP, API, CLI) | MCP server with 12 tools, organisation API keys, `tellclip` CLI that records and edits | Loom tools inside the Atlassian Rovo MCP server; no open REST API |

## Is Tellclip a good Loom alternative?

Yes, for teams on Macs. Tellclip replaces Loom's record-and-share flow: press the hotkey, record, stop, and the link is ready. Unlike Loom, the clip already looks finished, with automatic zoom on clicks, a smooth cursor and a background, and trimming is included on every plan.

## Does Loom have auto zoom?

No. As of October 2026 Loom's editing page lists automatic zoom as "coming soon", and the feature request for post-recording zoom is still open. Loom offers a record-time "highlight mouse clicks" toggle on paid desktop plans.

Tellclip adds zoom after the recording: it reads your clicks, zooms into the area you worked in, and glides back out. You can move, resize or delete each zoom on the timeline, or pin one by hand.

## How much do Loom and Tellclip cost?

Tellclip Pro is $20 per seat per month, or $15 billed yearly, after a 7-day trial with no card. Every plan includes the editor, and clips carry no watermark.

Loom Business is $18 per user per month and Business + AI is $24, as of October 2026. Loom's free Starter plan allows 25 videos of up to 5 minutes at 720p, without trimming and with Loom branding. Viewing is free on both products.

## How do Loom and Tellclip edit a recording?

Tellclip's editor is in the Mac app and on every plan: trim, split, cut, a zoom track, blur masks, highlights, crop, backgrounds and aspect presets, and "Record more" to append another take to the same clip.

Loom's editor is in the browser and on paid plans only, with text, box and arrow overlays.

## Where do Loom and Tellclip transcribe?

Tellclip transcribes on your Mac with an on-device Whisper model, so the audio never leaves the machine before you upload. It then generates a title, summary and chapters, and the CLI can set the transcript, chapters and summary on upload.

Loom transcribes in the cloud, in more than 50 languages.

## Can an AI agent use Loom or Tellclip?

Tellclip ships its own MCP server with 12 tools, organisation API keys, and the `tellclip` CLI from npm. The CLI starts and stops a recording, adds zooms, masks, cuts and a transcript, and uploads the clip, so Claude Code or Codex can record a demo of its own work and return a link.

Loom's tools are part of the Atlassian Rovo MCP server: an agent can read videos, transcripts and action items, and comment, share or publish. It needs a Loom workspace linked to an Atlassian Cloud site, and Loom has no open REST API.

## Does the link stay the same when I re-edit?

In Tellclip, yes. "Update Clip" re-renders and replaces the video under the same address, and the transcript, chapters and comments stay with it. Loom's help pages do not say whether a re-edited video keeps its link.

## Frequently asked questions

**Does Tellclip add a watermark?**
No. Exports and share pages carry no watermark on any plan. Loom shows its branding on Starter and removes it from Business up.

**Does Tellclip have an MCP server?**
Yes. Twelve tools for listing workspaces, searching clips, reading transcripts, grabbing a frame at a timestamp, starring, moving and commenting. Enable it in your organisation settings and connect from Claude, Codex or Cursor.

**Can I export a video file from Tellclip?**
Yes. Tellclip exports H.264 MP4 at Auto, 720p, 1080p, 2K, 4K or Native resolution, plus GIF and WebP.

## Sources

- [Loom: highlight your mouse clicks](https://support.atlassian.com/loom/docs/highlight-your-mouse-clicks/)
- [Loom: does Loom have an open API?](https://support.atlassian.com/loom/docs/does-loom-have-an-open-api/)
- [Loom: understand your library (Spaces)](https://support.atlassian.com/loom/docs/understand-your-library/)
- [Loom: custom branding](https://support.atlassian.com/loom/docs/configure-custom-branding-for-your-videos/)
- [Loom AI](https://www.atlassian.com/software/loom/ai)
- [Loom post-recording zoom request (LOOM-406)](https://jira.atlassian.com/browse/LOOM-406)
- [Loom pricing](https://www.loom.com/pricing)
- [Loom editing (auto zoom "coming soon")](https://www.atlassian.com/software/loom/editing)
- [Loom MCP tools in the Atlassian Rovo MCP server](https://support.atlassian.com/loom/docs/loom-mcp-tools/)
- [Loom device compatibility](https://support.atlassian.com/loom/docs/loom-device-compatibility/)
- [Loom: edit your video](https://support.atlassian.com/loom/docs/edit-your-loom-video/)
- [Loom: protect your videos with a password](https://support.atlassian.com/loom/docs/protect-your-videos-with-a-password/)

Competitor facts as of October 2026, last checked 2026-10-26. Loom is a trademark of Atlassian. Tellclip is not affiliated with Atlassian.